An app to make getting around El Salvador by public transport clearer, easier to understand and more reliable.
+70%
rely on public transport as their main way of getting around.
+1.3 M
people use it every day.
The doubt
The problem wasn’t only the transport itself, but everything you need to understand before and during a trip: routes, destinations, fares and connections that are almost never explained in a way that’s easy to follow.
Is this the right bus? Do I get off here? How much do I pay? Instead of changing the system, the idea was to make it understandable for the people who really matter: its riders.
Partof theprocess
Three pillars
- Honesty
- Trust
- Empathy
Features
- Search for a destination
- Compare routes
- See the whole trip
- Check the fare
- Know what to do next
Brand manual
Drag
When people understand how to move around a place, it also changes the way they experience it.
Next project
Nefelibata Fest
Lose touch with reality. Design another one.
