By Azu ESEN

Index/Branding

Nefelibata Fest

Lose touch with reality. Design another one.

The questionWhat does electronic music feel like?

Nefelibata Fest
Discipline
Festival identity · Editorial · Signage
Deliverables
Visual identity, Poster, Tickets, Flags, Program, Manual

I didn’t want to show what electronic music sounds like, but what happens when you let it take you somewhere else.

nefelibata

ne·fe·li·ba·ta

Someone who lives in the clouds of their own imagination and, in a way, builds their own reality.

A system that sounds

I wanted the identity to behave like electronic music: repeating, transforming, mixing and shifting intensity without ever stopping feeling like part of the same system.

I carried the concept through every piece so the experience would begin before you even got to the event: once you walked in, you’d leave the reality outside behind for a while.

An exercise in something I find hard to put into words: how to turn a feeling into an identity.