By Azu ESEN

Index/Branding

Oasis Music Fest

Make some noise before only silence is left.

The questionWhy not use protest to defend the place we’re losing?

Oasis Music Fest
Discipline
Social impact campaign · Identity · Festival
Deliverables
Campaign concept, Identity, Poster, Website, Social media, Street posters, Merch
Team
Mariana Azucena · Direction and design
Erin Figueroa · Strategy and design
Desireé Sixco · Design and communication

A campaign to defend El Espino, one of the last green reserves in San Salvador, with what brings a generation together the most: local music.

The problem

Many environmental campaigns end up using the same codes: nature, green, cleanliness and institutional messages. But when everything sounds the same, we stop listening.

The challenge wasn’t just raising awareness: it was finding a different way to make people want to get involved.

The identity

Black stands for protest and confrontation; the vibrant palette, for the energy of the ecosystem and the local cultural scene. Music becomes the bridge between the cause and its audience.

Let awareness be the only thing we build.

We’re not throwing a festival to talk about nature. We’re making noise to defend it.