A curly hair care brand that lives on Instagram and lands in its customers’ hands with every order.
“I want something fresh and full of energy, but more importantly: something that evokes self-love for curls.”
The curl as a language
What interested me most was working with the natural movement of a curl and turning it into something you could feel across the whole identity, without falling back on elements that just said “curly hair.”
That led to a system of curved, dynamic shapes, with a new logotype, icon, typefaces, palette and graphic elements.
A hand-drawn typeface whose strokes take on the movement of curls without sacrificing legibility. The icon grows out of the very “C” in Colochas, carrying its stroke until it becomes a curl.
drag the stickers
Someone trusted my judgment, I dared to try and, thank heavens, we liked the result.
Next project
AE Media
An identity needs structure too.
