The logo and the palette already existed. The challenge was asking myself what everything else needed for them to work as an identity.
What I built
- Mission
- Vision
- Personality
- Values
- Brand promise
- Clear space
- Minimum sizes
- Incorrect uses
- Iconography
- Patterns
Beyond the manual
I wanted to make sure everything worked outside the manual: stationery, business cards, shirts, caps, stickers, badges and social media. Some decisions felt clear from the start; others I had to test until I found the right form.
Having a logo doesn’t mean having a system, and a logo alone isn’t a brand.
The work was in taking what already existed, giving it structure and turning it into a tool other people could understand and apply.
Next project
bioshot
Coffee that returns to the earth.
