By Azu ESEN

Index/Format exploration

VIBE

Packaging with a mood of its own.

Discipline
Packaging · Character · 3D keychain
Deliverables
Concept brand, Box, Wrapper, Character, Collectible keychain

Some brands prefer to follow the rules of their category. VIBE goes its own way.

The brand

A concept brand of THC snack bars that mixes a fresh, dynamic, rebellious personality with an identity that doesn’t go unnoticed.

The system includes the box and the individual wrapper, recognizable in both formats without losing that unconventional character.

SketchFrom sketch to box.Final

Kush

VIBE needed more than eye-catching graphics. That’s where Kush came in, a character inspired by the geometric shape of an indica leaf.

And since not everything has to stay in two dimensions, I took it into 3D modeling and turned it into a collectible keychain.

Kush left the box and became a keychain.