Le Tour de L’Élégance
A tour of French elegance.
The questionWhat do a French dessert and a cycling race have in common?
Packaging for the Paris-Brest, the dessert created in 1910 as a tribute to a cycling race.
A journey
The name speaks of a journey that goes beyond sport: French gastronomy, art and sophistication. The outer shape takes its inspiration from the Arc de Triomphe in Paris.
The illustrations blend the dessert’s ingredients with bicycle parts in a single composition, without losing the elegance of a premium presentation.
I tested different opening systems until I settled on a square wrapped box, with a window that opens with a small ribbon and gold lettering inside.
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Packaging with a mood of its own.
