By Azu ESEN

Index/Format exploration

50 kinds of X

One letter. 50 possibilities.

The questionWhat happens if I take an X and see what I can do with it?

Discipline
Type exploration · Lettering · Digital illustration
Deliverables
50 compositions

I changed proportion, structure, texture, composition and style to see how far I could push an X before it stopped feeling like an X.

(01)
(02)
(03)
(04)
(05)
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(07)
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(09)
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(35)

35 of the 50 attempts

Not all of them worked

Some made sense, others went off in another direction and several I just didn’t like. I wasn’t looking for the perfect X, but for room to try things I wouldn’t have attempted in a conventional type project.

A small change could completely transform its character, its weight or the way it was perceived.

The 50 X’s aren’t 50 different solutions. They’re 50 attempts.