By Azu ESEN

Index/3D and spaces

Alliance Française signage

Finding your way is part of the design too.

Media library sign on a shelf
Discipline
Signage · Wayfinding · Illustration
Deliverables
Sign system, Pictograms, General map, Media library identity
Team
Mariana Azucena · Direction and design
Erin Figueroa · Research and illustration
Desireé Sixco · Research and mapping

A signage system that is now part of the route through both locations of the Alliance Française.

Five categories, one system

  • 01Informational
  • 02Directional
  • 03Identification
  • 04Regulatory and safety
  • 05Environmental and graphic

Color with judgment

I started from the colors of the French flag, but the idea wasn’t to fill everything with blue, white and red. The signs had to live alongside an institution with its own cultural and artistic character.

Clarity came first, but I didn’t want the system to feel foreign to the place.

The system, sign by sign

Hover over the signs

A sign may seem small, but when you need to find a classroom or locate the library, it makes all the difference.